Fashion Goes West - Line Concept
Target Market
Gender: Female
Age: 20-35
Economic Level: Middle Class
Hobbies: Thrift shopping, going to music festivals, dancing, gardening, riding horses
Style: Eclectic, 70’s, western
Consumer Habits: Prefers buying secondhand and vintage clothing to reduce environmental footprint. Will buy high quality, sustainable pieces to fill gaps in wardrobe.
